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EA Sports Active is in all retail stores starting today for the Nintendo Wii. The fitness game is created by EA with the help of Oprah’s trainer, Bob Greene. The extra pieces included are a leg strap and a rubber band to enhance the workout.

At a recent EA event, I was able to try EA Sports Active. First we walked through the customization screens and the daily journal. The game has an expansive diary system for you to enter your extra workout events and your nutrition habits.

When you buy EA Sports Active you are instantly set in a motivational program called the 30 Day Challenge. The 30 Day Challenge is a fixed workout program that keeps you on task and does a great job of getting you used to using the program. A select group of people were chosen to participate in a 30 day challenge before the game was launched to show the effectiveness of EA Sports Active. You can read about the 12 challengers experience here.

At EA3, I tried out a few exercises with Kathryn Peck. We did dance cardio, running, skating complete with jumps, co-op boxing, and jump lunges. I had about 8 minutes with Kathryn during which I started to sweat. My heart was definitely pounding. Much different than any other workout game I have used before.

EA has created a very interesting advertising campaign for EA Sports Active. Concentrating on places where women will see the print ad or commercial. One of the more surprising campaigns is GameStop’s. As a female gamer, I am constantly disappointed by the way GameStop tries to market to women. Either someone finally listened in the GameStop camp or EA jumped in to help. Either way, GameStop has created the Fit at Any Age campaign that has useful information in it! The article never speaks down to women and offers sound advice for different age groups.

Here you can watch Allison Sweeney explain EA Sports Active to Ellen: