Women & Digital Life Study
Women are becoming an increasing market for technology and in gaming. Some of the top brands among women include Apple, Sony, and Microsoft. Even at this year’s E3, each of the big press conferences dedicated blocks of time to talk about games that target the ‘tween girls and female market with games that focused on exercise and other activities.
“As women close the gender-gap in technology use, being top-of-mind is more important than before” said Donna Hall, co-director of the Women & Digital Life study. “Teens and young women influence their parents’ choices while moms make choices for themselves and their children, suggesting strong potential for additional Apple products in the home.”
You can read about the full Women & Digital Life study here.
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