THQ

THQ has announced that they will be undergoing a business reorganization of the management team and business unit. THQ has formed three business units : 1) Core Games; 2) Kids, Family and Casual Games; and 3) Online, and has promoted key executives to manage each of these units.

“The new structure specifically aligns our primary business units with our product strategy, enabling each team to focus on planning and execution in highly defined product areas with full profit and loss responsibility,” said Brian Farrell, president and CEO, THQ. “I look forward to working directly with Danny, Doug, Steve and Ian to execute on our focused strategic plan.”

The Core gaming strategy will include action, shooter, strategy, racing and fighting games.

Kid Games are PC and wireless games targeted to mass market and family gamers.

In the online space Steve Dauterman explains what they will support,”We view the online gaming space worldwide as an important driver of THQ’s long-term growth. Our strategy is to leverage our established brands such as Company of Heroes, Warhammer 40,000 and WWE into the dedicated online space. We will also be exploring new game concepts and new business models in emerging regions,” said Steve Dauterman, senior vice president, THQ Online. “My team will also work with our Core and Kids, Family and Casual gaming units to help make connectivity a part of their gaming experiences.”