On the heels of their acquisition of competitor site, Advergame.com, Arkadium, a
premium provider of game solutions for the advergame and casual game
markets, today announced the relaunch of their gaming portal, GreatDayGames.com. This comes at a key time for Arkadium as its network continues to thrive. The company
serves more than 120 million page views each month within its game Arenas across some of the
biggest sites online including ABC, AARP, ESPN, Classmates, CBS, Good
Housekeeping, Lifetime, myYearbook, Publishers Clearing House, Cosmopolitan,
Sony and many more. GreatDayGames.com, the first to rollout the new
platform, will be followed by Publishers Clearing House’s PCHGames.com and
many others in the coming months.

“Arkadium is harnessing the under-tapped value of games as highly targeted branded experiences. While others in the industry are scampering to find new viable business models, we are taking this opportunity to own and expand on a space that has kept us profitable and is still ripe with opportunities,” said Kenny Rosenblatt, CEO of Arkadium. “The majority of display ads shown to gamers today are irrelevant to the player and worthless to the publisher. Casual gamers spend thousands of hours playing online and are highly
receptive to relevant advertisements. Our recent actions will allow us to better understand … this highly desirable audience by showing them offers that are behaviorally targeted, relevant and improve
their game play experience.”

The following new features are available to all of Arkadium’s Arena Clients:

. Loyalty system API – Clients can now extend their existing loyalty
system beyond the game areas of their site, allowing more status and incentive capabilities.
. Social capabilities let players send friend requests, receive notifications of friends’ activities, see who is online, and deliver personalized messages to a friend’s community mailboxes.
. Avatar Creator allows users to easily customize their avatars.
. Quick tab feature so users can bookmark favorite games and friends to
navigate the site with more ease.
. Improved leader boards create a sense of friendly competition.
. Updated game pages – Comprehensive game pages provide players with
more than just a landing page. Review features, share games with friends,
learn how to earn the most points and receive game recommendations based on
previous games played.

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