So, at Comic-Con, happening now, the upcoming EA title Dante’s Inferno has issued a challenge to attendees: Sin to Win. And what do you win? A night out with hot girls – dinner and limo rides and some money. But how do you win? “Commit Acts of Lust” with a booth babe at SDCC.
No, you read that right. The Contest flyer states in order to win you have to Commit Acts of Lust, “by taking pictures with a booth babe” (or an EA/Dante’s Inferno rep) and submit them over Facebook at Twitter. Okay, so we all know there’s booth babes, and for whatever reason the girls are there, they head into the job expecting a certain amount of oogling by the general population of the convention. But this sort of contest is sexist in a big way.
Are there male booth babes? No. And if you won could you option to go out with two gorgeous men instead? No.
Alright, I get it. The game is about the 7 Deadly Sins, one of them being Lust. And sure, this is one of the easiest (aside from Sloth) sins to use to promote the game. But really? After the debacle with the IGN contest recently wouldn’t at least do a little thinking about the audience – not to mention the ‘booth babes’? The contest is specific in stating “any booth babe” so, this isn’t even about the girls that might be at the Dante’s Inferno area – which means every girl working a booth at the Con is fair game in their eyes.
I’m not linking to the contest – the picture says everything you’d need to know anyway. And I encourage you all to leave comments and let us know how you feel about a contest like this. Because I for one, think it’s a horrible way to promote your game.