Xbox Live

In a service you pay for you don’t expect to be hit with a deluge of ads but get ready because in the next year, that is what you are going to get. Microsoft announced in Cannes last week that Silverlight ads will be shown on Xbox Live “within the next year”.

“By extending support to technologies like Silverlight, Xbox Live will offer advertisers and creative designers scale and reach with their campaign creative assets, enabling them to build and deliver interactive, interconnected experiences that are unlike anything else on television, and extend these experiences across multiple screens – the TV, the PC, and Mobile,” said the firm.