Do the Barbie

Barbie has her first music and dance video and now you can “Do ‘The Barbie’”! The music video was created to celebrate the launch of the new Barbie Fashionistas dolls. The dolls feature 12 points of movement and can do more than 100 poses. To show off the new moves, Barbie teamed up with famed choreographer JaQuel Knight who was the talent behind Beyonce’s “Single Ladies”.

“It was really fun to work with Barbie and create a dance for her. Barbie is the biggest icon in life and I am so excited to have worked with her on her first music video,” said choreographer, JaQuel Knight. “I have had the privilege of working with celebs like Beyonce and Britney Spears, and I am thrilled to add another B to the roster!”

The music video was shot in New York in July and stars three Barbie Fashionistas dolls – “Sassy”, “Cutie”, and “Artsy”. “Hottie” Ken also comes by to try his moves.

“Barbie’s first music video is an epic moment that further solidifies her place as a pop culture and entertainment icon,” said Stephanie Cota, Senior Vice President, Marketing, Barbie. “Barbie’s celebrity status and role in pop culture allows her to partner with the industry’s best, and we love the signature dance JaQuel created. It’s surprising, kicky and catchy – everyone will want to try to do ‘The Barbie.’”

Barbie Fashionistas dolls will be available in October for $11.99 each.