SCEA is launching the new Limited Edition Hannah Montana PSP entertainment pack which is aimed at the “tween” market. The entertainment pack comes with the new “Lilac” PSP-3000 system, Disney Interactive’s Hannah Montana: Rock Out The Show™ video game, three Hannah Montana episodes on UMD® (Universal Media Disc), a 2GB Memory Stick PRO Duo™, and fashionable vinyl stickers to customize the PSP system for $199.99 (MSRP).

“The gaming world has traditionally been a male domain, but today we’re seeing more and more female gamers, particularly on portable devices,” says John Koller, SCEA’s Director of Hardware Marketing. “While SCEA has a broad range of PSP owners from under 12 to over 45 years old, we saw a tremendous opportunity for us to connect with the female and ‘tween’ demographic and create a PSP system that girls will love. The new Limited Edition Hannah Montana PSP Entertainment Pack plays a central role in SCEA’s larger ‘Girlz Play Too’ initiative and we’re committed to bringing a steady stream of female-friendly content to consumers.”

SCEA is also launching the “Girlz Play Too” marketing initiative with the launch of a focused website where the features of the PSP system are explained.

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