SCEA launches “Girlz Play Too” campaign

SCEA is launching the new Limited Edition Hannah Montana PSP entertainment pack which is aimed at the “tween” market. The entertainment pack comes with the new “Lilac” PSP-3000 system, Disney Interactive’s Hannah Montana: Rock Out The Show™ video game, three Hannah Montana episodes on UMD® (Universal Media Disc), a 2GB Memory Stick PRO Duo™, and fashionable vinyl stickers to customize the PSP system for $199.99 (MSRP).

“The gaming world has traditionally been a male domain, but today we’re seeing more and more female gamers, particularly on portable devices,” says John Koller, SCEA’s Director of Hardware Marketing. “While SCEA has a broad range of PSP owners from under 12 to over 45 years old, we saw a tremendous opportunity for us to connect with the female and ‘tween’ demographic and create a PSP system that girls will love. The new Limited Edition Hannah Montana PSP Entertainment Pack plays a central role in SCEA’s larger ‘Girlz Play Too’ initiative and we’re committed to bringing a steady stream of female-friendly content to consumers.”

SCEA is also launching the “Girlz Play Too” marketing initiative with the launch of a focused website where the features of the PSP system are explained.

Talk about your feelings on the new campaign in our forums here!