Women and Money

We know that women make up 40% of gamers and is the fastest growing market for the video game industry. Women traditionally have control of the spending in the household and now there is a study that shows just how much in spending they control.

In a survey of more than 12,000 women in 21 countries the results show that women are over-extended, over-worked, over-stressed, and under-served by businesses. Women are in charge of $12 trillion in global spending today and that will increase by $5 trillion over the next five years.

“Companies can earn a privileged position by recognizing this phenomenon and the outsized burden women shoulder — and by responding with power and certainty,” said Kate Sayre, BCG partner and coauthor of “WOMEN WANT MORE.”

Mr. Silverstein added, “Companies are failing to meet the needs of women in five key ways: Poor product design and customization for women; clumsy sales and marketing; inability to address the need for time-saving solutions; inability to provide a meaningful hook and differentiation, and failure to develop community.”

Women are doing more, working hard and are more stressed then ever. That sounds like a great opportunity for video game companies to come in and sweep them off their feet. To show women how relaxing and fun video games can be and a great way to spend “me time”. So go ahead gaming companies, make your move and if you need any help or advice you’re always welcome here.

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