Alice in Wonderland Fashion

Disney will not just be releasing a new version of Alice in Wonderland next year but also recently had a fashion show to show how trends in 2010 will be inspired by the upcoming film. Disney Consumer Products announced a partnership with Tom Binns and more designers coming soon to work on a fashion line.

DCP staged an elaborate tea part at a fashion trade event this week in Vegas where Wonderland-inspired performers brought the tea party and the fashion to life. The fashion shown is similar to what will be released in Spring 2010 with the film.

“Disney fashion continues to be at the forefront of trends,” said Pam Lifford, executive vice president, global fashion and home, DCP. “Drawing inspiration from such creative works of art as Alice In Wonderland and collaborating with top designers like Tom Binns keeps Disney and our characters relevant with tastemakers and serves up an aspirational halo effect with consumers and Disney fans of all ages.”

Tim Binns’ contribution will be an Alice in Wonderland-inspired jewelry line which will feature two collections inspired by Alice, the Mad Hatter, the Red Queen, the White Queen and the White rabbit.

“The Tom Binns for Walt Disney Signature line will offer a limited edition collection of six jewelry pieces designed in Binns’ coveted over-the-top runway style. This high-end collection will be available at luxury retailers and fine boutiques with a price range from $1,000 to $3,000.”

A little pricey, but the 35 pieces for Disney Couture will be at a better price starting from $50 going to $250.

“This timeless story of Lewis Caroll married with the wonderful world of Disney and Tim Burton’s interpretation offers so much philosophical fantasy and peculiar surreal imagination,” explained award winning designer Tom Binns. “It opens up a labyrinth of doors for my particular way of seeing the world, allowing me to express my fashion experience with my interest in art and cinema. Alice is the perfect story to release that creativity and I cannot imagine a better story to cultivate my relationship with Disney.”

DCP will be announcing the full line of designers and brands in the Alice in Wonderland lifestyle program and we’ll be following the whole way.

As most of you know I’m an Alice nut and I’m totally in already. Watch this video and you’ll get even more excited. I love how in the end they have “Alice is the new black”. *squee*

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