Sony slogan

Sony recently changed the PS3 logo font and now Sony is continuing the makeover with a brand new slogan for consumers – “make.believe”.

“As we move to transform Sony and integrate the very best in electronics, entertainment and technology into the homes of our customers, the importance of an all-encompassing and unified brand image is more important than ever,” Sony CEO Sir Howard Stringer stated, according to Destructoid.

“In addition to reigniting the innovative spirit of our employees and our products, make.believe will differentiate us from countless competitors and inspire consumers around the world to embrace all that is Sony.”

I wonder if it’s a new marketing team, but either way, it’s nice to see Sony taking some new marketing initiatives and taking control of their brand.