Bioware uses sex to market Dragon Age once again
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The following is my opinion, not the opinion of GamingAngels.com.
Many gamers are looking forward to getting their hands on Bioware’s Dragon Age: Origins. But the marketing team is only reaching out to the male audience. During E3 and many times in media interviews, the topic of sex in the title was stressed over and over again. But what else do you do if you are desperate to appeal to the male demographic to buy your game? You get sexy girls to dress up like your characters of course.
On Maxim.com, Bioware has decided to dress up models to look like their in-game counterparts.
“Fortunately, the developers included a couple of ways allowing one’s avatar let off some virtual steam: sneaky seductress Leliana and shapeshifting mage Morrigan. Both are possible romantic companions in the game—the second best kind of sex, next to the real thing!—but you don’t have to wait until the release date to fall in love with them.”
The photos are pretty tame. Definitely not safe for work, because there is one woman that decided to go a bit further than the rest in her pictures. There are only a few comments on the article about the women, but not one mentions that they will be buying the game or have even heard of the title before.
There is nothing wrong with using hot women to market your title. But I can’t say that there’s been a strong emphasis on other parts of the title. I definitely feel that sex has been pushed so much and used so much to talk about Dragon Age: Origins that I personally feel that there may not be the depth in the game I was hoping for. Marketing departments for video games have to start realizing that there is a trade-off when you decide to focus on just one aspect of the game. The trade-off for me is that you lose me as a customer. I don’t need sex in a video game to attract me to it. I want a game that has amazing depth, story, and great controls. Maybe guys have less demands then women and are easier to “fool” by talking about sex all the time.
What do you think? Are you offended by campaigns that market solely to the typical male demographic? Does it not bother you at all? Do you with games had more adult or mature content in them? I can’t wait to hear your opinion.
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I find it amazing that the "writer" of this "article" completely fails to realize these are THE MODELS FOR THE CGI MORRIGAN AND LELIANA IN THE GAME.How about getting a real writer who knows what they're writing about next time?
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