Nexon’s Block Party service is a central service portal for all of Nexon’s online games, and will include a social network as well.

From the BlockParty page, players can access their game accounts, launch games from the page, and interact with other Nexon players. There is also an update feed that will be included that will post the player’s achievements via the Party Feed. Customizable player profile pages, buddy lists and search tools are also a part of the new service.

While the site is up, the service is still in beta.

From the official press release:

“BlockParty will be one part games, one part portal with a twist of social networking.  Nexon America’s goal for BlockParty is to create the biggest online party with great games and awesome gamers,” said Min Kim, Nexon America’s vice president of marketing. “BlockParty will allow Nexon to better serve our players by extending the community experience to a central web-based communication hub. BlockParty will also make it easier for players to access Nexon’s growing list of games, and at the same time, allow them to share their online gaming adventures with their friends.”

The BlockParty initiative has been underway at Nexon America for several years, and with its inception, will be the only complete service delivering high-quality free-to-play games through a portal with a robust social gaming network. New and current players will be able to access all the features of BlockParty by using a Nexon Passport, which can be signed up for in just minutes.

“Joining BlockParty and having a blast will be extremely easy,” added Kim. “Nothing is going to change about our games — still fun, still free.  The addition of the social network elements at BlockParty will be familiar to most Internet users and we expect current players to forge even stronger relationships with their in-game friends and new players to quickly make friends and dive into the community.  BlockParty is really about fun and friends.”