Danish Group wants you to “Hit the Bitch”
Tweet
Shocking people in a game seems to be where companies want to go. Much in the way of the Airport scene in Modern Warfare 2, this Dutch campaign is created to invoke an emotional response. But just like the Airport scene in MW2, it doesn’t make much sense.
The Dutch game called, Hit the Bitch, is created by The NGO for Children exposed to Violence at Home. In the “game” players smack a female and watch the scale range from “pussy” to “100% gangster”. The swings translate to violence that you can see on the girl in the game. In the game, the female provokes you, using various words in Dutch.
The game ends with the girl lying on the ground crying and bleeding and then calls the player an idiot for playing.
While this did get us talking about the campaign, I can’t believe that a company against violence went so far as to create this. From the start of calling the female a “Bitch” you are led to almost believe that she deserves it or has done something wrong to deserve it.
Watch the video for yourself. I’m curious as to what you think of it. It offends the heck out of me. I couldn’t even get to the end because I was so put off at the increase in bruises as you hit her. Keep in mind the perspective audience for this “lesson” is young males.
[source via Game Politics.com]







![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=f45465a5-4227-4648-ac0a-3a41147e3d32)





[...] to “100% gangsta.” Due to heavy traffic to the game’s website, it has been closed to visitors outside of Denmark. The below vid however gives you the full experience. Just [...]