More women play the Wii than any other console
The president of Nintendo of America, Reggie Fils-Aime, presented at a BMO Capital markets event for game companies and investors and showed two slides that displayed how many women are playing their games.
In the US, Nintendo found that over 11.7 million females are playing consoles. Comparing that to the 33.3 million males. Not just playing, but are the “primary players” of that console.
The second slide showed that of those 11.7 million 80% are on the Wii as primary players. Figures for the Xbox 360 are 11% and Playstation 3 are 9%.
Looks like Xbox 360 and PS3 should advertise on GamingAngels more!
[source via Kotaku]
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