Nintendo puts style on the DS, may not help in real life

Nintendo Style Savvy lauch

I’m always contemplating and trying to change my style. I love fashion, but what I love, I can’t afford. That’s the problem with fashion. Nintendo just released Style Savvy which puts players in the role of managing their own clothing boutique.

“Style Savvy inspires players to help customers express their style and creativity, all while managing a store, including budget and inventory,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “The game includes more than 10,000 clothing items, shoes and accessories, which invite endless creative possibilities.”

To celebrate the launch of the game, Nintendo held a fashion challenge and runway show at JCPenny in Manhatten. Ten mother-daughter teams hit the runway to show their style. Virginia F and her daughter, Dontaya M of New York, walked away with $500 for JCPenny, gift bag from Sephora, two DSi systems, two copies of Style Savvy and clothing from the event. Not a bad haul.

Top designer Charlotte Ronson contributed items that players will be able to download and add to the game. It will be from her fall 2009 line.

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