The Sports Authority must have gotten the news from the American Heart Association about Wii Fitness games. They are teaming up with Nintendo to sell Wii gaming systems and Wii Fit Plus as well as other accessories and games for Wii. The goal is to get their customers to know the Wii system better and try out Wii Fit Plus before they buy it.

“Consumers already look to us as the authority for their sports and fitness needs, so the retail partnership with Nintendo is the intersection of fitness and interactive gaming,” said David Campisi, president of Sports Authority. “Sports Authority recognized that the Wii console is a product that can help you stay active and have fun with your family at the same time, which is why the retail partnership with Nintendo is a perfect fit.”

To kick things off, Jillian Michaels will be at the Torrance, California Sports Authority on November 19,2009 to celebrate her new Wii work out game, “Jillian Michaels Fitness Ultimatum 2010″.

“Americans are always looking for ways to get fit, and many look to Jillian as the expert in motivation and fitness,” said Giancarlo Chersich, CEO of Empowered Media. “Jillian wanted to support Sports Authority by helping consumers meet their health and wellness goals.”

The events will have the largest Wii Fit Plus demonstration and other surprises. Expect Nintendo products at Sports Authority until Spring 2010.

UPDATE: I will be attending the event and interviewing for GamingAngels. Let me know if you have any questions for Sports Authority or Jillian Michaels!

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