A brand new study of more than 2,000 women show that they enjoy engaging with the brands while playing social games like Farmville and Causes. Women in the survey also show that they are passionate and competitive about (Lil) Green Patches and Happy Aquariums stocking up on virtual currency in the game.

“As brands seek relevant and natural ways to shake hands with women via social media, the gaming and application marketplace holds tremendous potential to integrate in a consumer-friendly, meaningful way,” said Matt Wise, President, Q Interactive. “Women seek a partner to support their entertainment, which is exceptionally important given their busy lives.”

Some of the stats show that 85% of the women surveyed use five or less games regularly. Most show a large indication to being loyal to a handful of favorites.

More than half are earning/spending virtual currency. A very interesting stat shows that 57% feel that virtual gifting is just as meaningful as real life gifting.

Most of the women (97%) prefer to earn virtual currency through winning more or accepting a branded offer versus paying for it with real money.

“Applications and games are quickly becoming part of everyone’s daily lives,” said Ian Johnson, Director, Social Media World Forum. “This provides a terrific opportunity for brands to serve as a trusted, valued partner to them. By having a presence in the game and app space, brands get the benefit of reaching an influential consumer set. With the support of brands, advance in games and apps and we’re finding also get information from brands they value.”