EA’s John Riccitiello is sticking to the idea that the target market for gaming is now larger and changing.

“Conservatively, if I add up mobile users that play games, social network people that play games, people that play PC games online in Asia, all this stuff, this new audience – there’s at least a billion people gaming today, compared to a couple of hundred million just five years ago,” he stated in an interview with Nightly Business Report.

“We have five times the audience we’ve ever had and it is growing in leaps and bounds. It’s no longer a niche.”

That’s right five biiiiiiilion. Feel free to exploit away.