Zynga raises $180 million in investments
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I’m sure many of you either play or know of FarmVille, Mafia Wars or any of the other big games that developer Zynga has launched on Facebook. Well on the heels of speculation that FarmVille is more popular than Twitter, it has been revealed that the Russian investors Digital Sky Technologies, who gave Facebook $200 million, will be investing a huge chunk of money into developer Zynga. The total investments from various sources for Zynga will be $180 million.
This is honestly pretty amazing, and a good thing for Zynga and other companies looking to social media to build game applications. At the same time I’m left wondering more about the details as not much is mentioned in the New York Times article about the deal. It’s interesting to see how a small app on a social networking site can blow up and become such a huge entity that they can get big investors.
So what’s next for Zynga? Their competitors, Playfish, were recently bought by EA for $300 million, so the future could be bright. I think my magic 8 ball would say “Ask again later.”






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