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Tue, Jan 26 2010 | Published in Movies

Alice in Wonderland First Looks Coming Soon

By: Yukino

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Alice in Wonderland at SDCC

Disney Studios is preparing to invade our TVs with a run of 60 second “First Looks” from Tim Burton’s Alice in Wonderland.

These spots will be running on Disney’s sister stations ABC, ABC Family and ESPN beginning January 31st.

“We wanted to kick off our television campaign for ‘Alice in Wonderland’ in a big way,” says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. “With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following. Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he’s done with these brilliant characters, and we’re ready to give it to them.”

This series of spots and cross promotions will culminate on Feb 7th with a special spot during Super Bowl, giving viewers even more to drool about and non-football fans a reason to tune in.

The First Looks are scheduled to appear as follows:

ABC

“Desperate Housewives,” Jan. 31, 9/8c
“The Bachelor,” Feb. 1, 8/7c

ESPN

2010 NFL Pro Bowl, Jan. 31, 7:20ET
NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET

ABC FAMILY

“Greek,” Feb. 1, 10/9c
“The Parent Trap,” Feb. 6, 8/7c
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Tags: ABC Family, Alice's Adventures in Wonderland, AliceInWonderland, Anne Hathaway, Helena Bonham Carter, Johnny Depp, Tim Burton, Walt Disney Company
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Yukino

About Yukino

Yukino loves all things Japan. TV shows, anime, music, food. She also loves playing video games, watching lots of TV & movies, and reading. You can usually find her on Xbox Live, and almost always on Twitter. XBL: Yuki no Kokoro PSN: Yuki-Hime Twitter: yuki_hime
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