Disney Studios is preparing to invade our TVs with a run of 60 second “First Looks” from Tim Burton’s Alice in Wonderland.

These spots will be running on Disney’s sister stations ABC, ABC Family and ESPN beginning January 31st.

“We wanted to kick off our television campaign for ‘Alice in Wonderland’ in a big way,” says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. “With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following. Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he’s done with these brilliant characters, and we’re ready to give it to them.”

This series of spots and cross promotions will culminate on Feb 7th with a special spot during Super Bowl, giving viewers even more to drool about and non-football fans a reason to tune in.

The First Looks are scheduled to appear as follows:

ABC

ESPN

ABC FAMILY