Electronic Arts has announced a multi-year license agreements with electronic accessory manufacturers Sakar International Inc., Sunflex Europe and Accessories 4 Technology Ltd. (A4T). With the agreements, EA Sports and its partners will bring to market EA Sports-branded peripherals, including a line of interactive fitness products for EA Sports Active. Sakar, Sunflex and A4T will be working collaboratively with EA Sports to market and distribute new peripherals, designed to enhance the experience of playing video games.

“Each of these new partnerships offers EA SPORTS new ways to improve our consumers’ experience and deepen their connection to the fabric of sport,” said Glenn Chin, Vice President of Brand Marketing at EA SPORTS. “With our games, we always strive to deliver innovation, authenticity and fun. We see a tremendous opportunity with these partners to bring those qualities to life in unique and exciting new products for EA SPORTS.”

Details of EA SPORTS’ new licensing agreement include:
Sakar International Inc., a producer of licensed products for leading consumer brands, will create Wii™ and Nintendo DS™ gaming accessories as well as youth electronics for EA SPORTS products for distribution in North America. Products will include new gaming controls and a full range of EA SPORTS-branded multi-media and computer accessories. The first items are expected to be released in spring 2010. (Announced yesterday at the opening of CES.)

Sunflex Europe, known for its high tech gaming accessories, will bring EA SPORTS-branded peripherals to gamers across Europe in 2010. Sunflex Europe will provide more than 20 products already in production under the agreement.

A4T will develop and produce a range of accessories for EA SPORTS titles for all platforms, including iPod®. A4T will have exclusive rights to distribute in the United Kingdom and Ireland.
All three companies will work collaboratively with EA SPORTS and IMG, sharing technology and designs to bring products to market in their respective territories.

You can visit www.EASPORTS.com for more information.