Hello Kitty Online, Sanrio’s casual MMORPG featuring the cute classic cat, has entered the fray of organizations donating to Haiti relief efforts. Like other game companies, they’re offering up some fun that translates to a real-world donation to Doctors Without Borders, who are currently responsible for a large portion of medical assistance.

Sanrio is doing this in Hello Kitty Online with a Food For Friends guild event, starting January 21. In this event, guilds compete for points usable in the “Item Mall.” Items purchased in the mall are then traded for donation points, which vary from day to day. At the end of the event, Loyalty Points will be awarded based on the event’s outcome — more Loyalty Points for more Donation Points. Or, as Sanrio puts it:

This Guild-based event takes place January 21-30, 2010. Talk to Cinnamoroll in London to get started. You must be a member of a Guild to participate in this event. Cinnamoroll needs you to give him certain crafted consumable items that he is going to donate to the hungry. Every item you donate has a donation points value. Cinnamoroll will let you know what items he needs, and will collect your items as well as tell you your Guild’s current point standing.

Cinnamoroll is collecting 25 different types of food items in total. Each type of item has a donation value, in points. The donation values of the items change every day according to the previous day’s contributions. If a lot of people donated sandwiches today, then tomorrow sandwiches will be worth fewer donation points. Check with Cinnamoroll in London to find out more!

At the end of the event, all participants in Food for Friends 2 will be rewarded with a sum of Loyalty Points based on the total donation value of the items their Guilds contributed. Additionally, the three Guilds with the highest donation scores will win massive amounts of Loyalty Points.

Unfortunately, this event is only available to those in certain territories — North America, Europe, Singapore, and Malaysia. Everyone else will have to stick to donating money to the Red Cross or other charities while playing HKO at the same time. It costs more money, but it’s equally worth it.