Lady Gaga named Creative Director for line of Polaroid products
Polaroid is coming out with a new image in 2010 and they celebrated at CES by announcing a multi-year partnership with Lady Gaga. She’ll be a creative director for a specialty line of Polaroid Imaging products.
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”
A list of new products aren’t listed in the in the press release, but new products that will be coming from this collaboration will be out in retail stores in late 2010.
Here is an interview with Lady Gaga about her work with Polaroid where she talks about what Polaroid as a brand means to her:
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I did not see this coming, in fact, I doubt anyone would have seen this coming.
With Gaga being the latest “It” girl on everyones brains, I’m sure it will be a move that will pay off for Polaroid. She has a unique sense of style, and a unique outlook on life, so hopefully she can breathe some life into the brand.
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