Microsoft is going to “borrow” some of Nintendo’s marketing skills for Project Natal. According to MCV, Microsoft is planning to use celebrity endorsements and will be meeting with companies to get coverage in non-games media like Vogue and Glamour.
Does this mean that Natal will be basically a fitness machine? Aaron Greenberg stated that Natal would not just have casual game titles thrown at it, but these meetings seems to suggest otherwise. We can only hope that Natal will have more substance than we’ve seen on the Wii.