Star Trek’s been around forever. Well, okay, not literally forever, but long enough that pretty much everyone knows what it is. Since Star Trek Online came out yesterday, Namco Bandai is looking for a special way to celebrate.

They’ve found it: Getting as many dressed-up Star Trek fans to London’s Millenium Bridge by 1:00 p.m. on February 14th as possible. People from the Guinness Book of World Records will be on hand to make sure everyone is in full cosplay mode, and there will even be prizes. What kinds of prizes, you may ask? Well, try a lifetime subscription to the MMO, for one. The best-dressed fans will win subscriptions or even digital versions of the recent Star Trek movie.

Sounds like it’s worth it, even if you’re a Redshirt.