Did you know that your tweets are being scanned for content? That’s right, companies are scanning tweets for content on specific products, for example, I don’t know, one of the most talked about gadgets of the moment: the Apple iPad.  According to Attensity Analyze for VOC (http://www.attensity.com/en/Applications-and-Services/Applications/Voice-of-the-Customer/Voice-of-the-Customer-Index.html), which monitored over 55,000 tweets over a period of five days. These five days included prior, during and four days after the announcement of the iPad.  For a complete breakdown of the tweets, 20,000 tweet were two hours prior to, 20,000 was two hour after the announcement, and 15,000 were four days after the announcement.

What’s very interesting is the trend of positive comments in relation to the iPad. Even four days after the announcement, there was a 69% positive comment rate. Of course, that could be because there were only 15,000 tweets used for that time period.

The rest of the findings include some of the major compliments about the iPad, such as screen quality, keyboard, iPad applications, and of course how much it looks like an iPhone/iPod touch. On the flip side of the coin, the major complaints about the iPad were under headings such as lack of camera, Adobe Flash technology, battery and of course, redundancy.

What do these facts tell us? First, that even after the afterglow, people are still interested and supporting the iPad. It is also letting Apple know about some the major complaints about their newly launched product so that hopefully in the future these problems can be fixed.  What do you think about all this iPad discussion? Still pumped or have you moved over to the “meh” side of things?

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