...is hairy? ...has a mole? ...to school? The possibilities were endless.

POW! Entertainment and BOOM! Studios announced that Stan Lee will be behind three new superhero titles, which will premiere later this year. One will be written by BOOM! Editor-in-Chief Mark Waid, and the other two will be written by other “A-list writers.” Later announcements will give details on the teams and release roll-outs.

This revelation comes after a viral marketing campaign announcing that “Stan’s Back,” which hit the internet early last week. The campaign exploded through ads on comic book news sites and blogs, as well as print ads in the LA Times. All the banner ads linked back to www.stansback.com, a site which had only the “Stan’s Back” logo. (Oh, come on! At least give them an alternate reality game! Those are tons more fun.) Yesterday, the point of the whole campaign was revealed – Stan Lee is back, presenting a comic book series for the Direct Market comic specialty market that Lee was instrumental in fostering.

Additional information is forthcoming.