Shuhei Yoshida, Sony’s Vice-President of Product Development, officially announced that the PlayStation motion controller’s name actually is PlayStation Move at the beginning of the press conference just under an hour ago.

So the trademarks found earlier were completely correct! (Apologies for the changing picture sizes, but these are all Ustream screenshots.)

Peter Dille also announced Move bundles – You can buy just the controller if you have an Eye already (remember, it’s necessary to play!), you can buy Move and an Eye together (for under $100!), or, if you’re starting out completely fresh, you can get a console and the Eye and Move all together.

They are hoping to appeal to the hardcore gamer. “I hope no one says that we gummed up a game just by adding motion controls. I hope people say when they use PlayStation Move, ‘This is much better than holding a DualShock in my hands,’” said Jack Tretton, SCEA President and CEO on the video streaming here on GamingAngels and the PlayStation Blog.

They showed off games that will appeal to lots of people during the conference. (Lucky people who were actually there get to play.) I took a lot of screenshots, and you can see them here!

Gladiator Duel and Table Tennis on the Sports Champions title (The latter looked way better and seems like it plays better and responds more than the Wii version.)

Move Party (augmented reality in your living room!)

LittleBigPlanet, now with more Move! One player uses the traditional controller to move Sackboy, and you use the Move controller to move things around in the environment.

Motion Fighters – here, the controller is able to tell the difference between wide punches and regular ones. The guy playing was also able to pull off some more complicated moves by spinning around.

The PlayStation Move Subcontroller was also announced. Think of it as the Move’s nunchuk. You can use it in SOCOM 4 to play the entire game with no DualShock 3 controller at all.

The whole press conference focused on Move (which makes sense) and I might be in the minority on this, but it looks a lot better than my Wii, and if I get it, I’ll definitely use it more often. I think that it has the potential to appeal to everyone and have really good stuff, as well.

On a side note, Boston and New York City are getting their own hands-on demos very soon, so if you live in those areas, give it a shot!