Keeping kids active and happy with “Nickelodeon Fit”
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Dora, Diego, Kai-lan and The Backyardigans have come together to help 2K Play and Nickelodeon create a fitness-based game for the Wii. Nickelodeon Fit lets kids play 30 different exercise games; games that target cardiovascular activity, core muscles, upper and lower body strength, balance, motor skill development and foot and hand-eye coordination.
“We’re excited to introduce a product that helps address the evolving recommendations for children to engage in physical activity, in a game where breaking a sweat with your Nickelodeon friends is not only fun but can be heart healthy,” said Steve Lux, vice president of business development for 2K Play.
The activities include jumping rope with the Backyardigans, river rafting with Diego, hurdle jumping with Kai-lan, pogo sticking with Dora and an all-out relay race featuring the whole cast. Parents can keep track of their children’s progress, which includes total time exercised and intensity levels on a daily, weekly and monthly basis. They can then go in and modify routines to focus on and improve on different areas such as endurance, balance and dexterity.
Dr. Goodway, chair of the National Association of Sport and Physical Education (NASPE) ‘Active Start’ physical activity guidelines committee added, “Our association has found that many children are not engaging in enough physical activity to promote positive health outcomes. Nickelodeon Fit employs four principles to help counter this trend: frequency, intensity, time and type, thus encouraging gamers to exercise regularly, try activities with different intensity levels, extend their exercise time and add variety to their daily regimen.”
Nickelodeon Fit has been age-appropriate tested, and can be demonstrated during E3 at the 2K booth (#2823, South Hall). More information will be available soon on 2K Play’s website.










