Microsoft has Launched a whole new side of Bing dedicated to entertainment. Part of the new Bing Entertainment experience is the easiest way to play our favorite games, play them online, play them for free, and enjoy the social aspect of challenging our friends on Facebook with one click! This comes in the form of the Play Now option when simply searching for favorite games on Bing (or, of course looking through the catalog under the games tab in the Bing Entertainment section).

Games on Bing offers nearly 100 of the most beloved word, puzzle, action, casino, match 3, time management, and arcade style games for online play. Online playing offers a host of benefits, including quick and easy access, saving space and loading time on your computer, cost effectiveness, and the ability to challenge friends through Facebook.

I was introduced to Games on Bing at Casual Connect. I must say it’s a smart move by Microsoft to encourage gamers to use Bing as their main search engine. But, I love the fact that (as soon as more people catch wind of this and start playing this way) we can turn many games we already play into social games to bring in the competitive aspect that seems to be taking over the industry.

Bing Entertainment also includes everything music, movies, TV, and other video games. Check it out. And let me know if your favorite game is now on Bing!