HarperCollins has announced it is introducing 2 new educational apps to the Apple Apps Store. These apps promise a fun and interactive format for young children and toddlers. These apps are intended to introduce colors, shape recognition, word association, memorization and other preschool prep concepts.

“Children interact with technology at increasingly younger ages, and our apps are an easy way for parents to offer kids an interactive and educational experience,” said Susan Katz, President and Publisher, HarperCollins Children’s Books. “With the launch of these educational apps for kids, we are also launching Curious Puppy, our first e-imprint. Together they show that learning can be fun year-round and mobile applications are a convenient option to keep a child engaged on the go.”

ABC Song brings a alphabet game to the iPhone and iPod Touch. It features fun songs and captivating graphics appropriate for all ages. The second app, 123: Ants Go Marching introduces basic math and language concepts through classic children’s songs and rhymes.

ABC Song and 123: Ants Go Marching are each available form the Apps Store for $.99 apiece.