Jamie Oliver’s Social Game Revolution?
EA’s Playfish and Chef Jamie Oliver have teamed up to create an appetizing new social game on Facebook, Restaurant City. For the next four weeks, Restaurant City will feature one of Jamie Oliver’s signature recipes including Farfalle Carbonara, Asparagus Fettuccine, Basil Pesto Pasta, and Meatball Pasta. Players will be challenged to gather up all of the ingredients, including Jamie’s special ingredients, in order to create the dish and receive both an exclusive in game item as well as a link to the real recipe in order to make the dish in their own real kitchen.
“I’m really excited that some of my recipes are becoming part of Restaurant City as it’s such a phenomenon,” said Jamie Oliver. “I’m always interested in new social media and I hope that by creating my recipes in the virtual world, the Restaurant City community will be inspired to try making them for real.”
I am hoping some of the heart warming inspiration I have seen on Jamie Oliver’s Food Revolution TV show will come through in this game somehow. This is the first time that a celebrity chef has teamed up with game developers to create a social game, and I do hope it’s a trend that continues with interesting people of all kinds. Jamie Oliver’s Food Revolution, currently airing on Channel 4 in the U.K. and the U.S.’s ABC-TV starting May 27, is the inspiring television series that addresses the problems of obesity, heart disease and diabetes in America.
“Restaurant City and Jamie Oliver both celebrate the love of cuisine, inspire creative self expression and bring people together through a common bond – a fun and playful approach to enjoying food,” said Kristian Segerstrale, GM and co-founder of Playfish. “Millions of Restaurant City players now have a fun and unique opportunity to engage with one of the world’s best loved celebrity chefs and bring their culinary creations to life from their online restaurant kitchens to their real world home kitchens.”
Play Restaurant City Here