THQ announced plans yesterday to realign the company’s portfolio, attempting a shift away from licensed kids’ titles and movie-based entertainment properties. They’ve also ended the MX vs. ATV series. The company has closed two Australian studios and eliminated one development team in Phoenix, Ariz., which leaves 200 people out of a job (but they’re open to letting people reapply within the company, at least).
“With this realignment, we are narrowing our focus to high-quality owned IP with broad appeal that can be leveraged across multiple platforms, and to work with the best talent in the industry,” said Brian Farrell, THQ’s President and CEO. “By right-sizing our internal development capacities for our console portfolio, our five internal studios are focused on delivering high-quality games with talented teams driving the execution of those titles to market. As we have outlined in our business strategies, we are making shifts to reduce movie-based and licensed kids’ video games in our portfolio, which underscores our strategy to move away from games that will not generate strong profits in the future.”
Okay, so they’re trying not to make shovelware anymore. Admirable goal. They are, however, choosing to concentrate on “social games, mobile and tablet-based digital entertainment.”
Well, I guess that’s why it’s a realignment and not a complete 180º.
The company has also announced a game titled Margaritaville Online. Because that’s not movie-based entertainment. That’s song-based Totally different.