What better way for a bunch of geeks to donate to Make a Wish Foundation than to involve the Force. Lucasfilm Ltd., Nerdist Industries, Octagon and Machinima have teamed up to create a lightsaber relay leading up to San Diego Comic Con.
The relay will start from Santa Monica on July 7 and end in San Diego on July 11. At every quarter-mile there will be a new participate to hand off the official Course of the Force lightsaber to. This coincides with San Diego Comic Con which starts July 12-15.
The relay will benefit Make a Wish foundation and there will be many ways for fans to get involved and donate. Any participants in the relay are encouraged to come decked out in their Star Wars gear, but they also want to encourage any cosplay or pop-culture themed gear.
“The Course of the Force lightsaber run is a great cause that combines fitness with helping others, principles that aspiring Jedi Knights can embrace. We have long supported the Make-A-Wish Foundation, and this is a great opportunity to raise funds and awareness while letting Star Wars fans celebrate their favorite saga,” said Kayleen Walters, Sr. Director of Marketing for Lucasfilm.
Nerdist’ Chris Hardwick will be broadcasting live from the course. There will be Star Wars themed parties, contents and more for fans.
“We aim to build on the excitement leading up to San Diego Comic-Con International, to raise awareness for the wonderful Make-A-Wish Foundation and to ensure that Course of the Force becomes an evergreen part of the pop culture lexicon,” said Nerdist Industries’ principal and Course of the Force creator and executive director Peter Levin. “Partnering with Lucasfilm, Octagon and Machinima creates a trilogy of cachet, profile and execution expertise. As a wise green man might say, ‘succeed we will, for a good cause’.”
I love this and definitely encourage everyone to stay on top of the information at Courseoftheforce.com. Great to see such a positive event kick off San Diego Comic Con this year!