Nintendo hires a ‘spokesdog’

Who’s a good spokesanimal? You are, Uggie, you are!

Oops, sorry. I got carried away with the adorable puppy. Nintendo’s hired a brand-new “spokesdog,” Uggie, a Jack Russell terrier, to bark the word about Nintendogs + Cats for Nintendo 3DS. He’ll also spread the word about responsible pet/owner relationships during the month, which happens to be Responsible Pet Owners Month (no, I didn’t know it existed, either).

“Uggie didn’t have to sit up and beg for his role as Nintendo’s spokesdog,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “It’s truly our pleasure to work with a star of Uggie’s magnitude, especially to help animal lovers and portable gaming fans discover the fun of Nintendogs + Cats.”

All dog puns aside, this is kind of adorable.

If you want more of Uggie, you can see him in The Artist, which appears to be an awards season favorite.