I’ve always enjoyed receiving gadgets over diamonds, but now that concept is a bit more official. According to a new study from the Consumer Electronics Association (CEA), Women in CE, electronics are the “desired purchase”.
In the study, eight in ten women wanted Consumer Electronics, an increase of 10% from the previous study. Women spend about $667 on CE products in the past 12 months. Which is slightly less than men who spend $728.
“This Valentine’s Day, the way to a women’s heart just might be through electronics,” said Jessica Boothe, manager of strategic research, CEA, who oversaw this study. “Women want technology more than ever and they view electronics as very personal devices that can be toted around and customized with private information.”
But men, be wary when shopping. Be excited that you should now buy the woman in your life an electronic, but you might want to make sure it’s not pink. Or at least know her well enough to know if she would like the gadget in pink or not.
“Forget pink. Women don’t want to be catered to with ultra-feminine looking products; they simply prefer lightweight devices that can fit smaller hands and smaller body frames,” said Boothe. “Women play many roles, like mother, spouse and career women, and CE products that can perform many functions are a necessity.”
Women want electronics that “simplify their life” (77%). So when shopping for this Valentine’s day, consider a gadget to make her heart soar.