PopCap announces merch deals for their iconic IPs
Now there literally can be a zombie on your lawn with the announcement from PopCap games that they have paired with various companies to bring the PopCap games we love to life in various merchandise. The first licensing agreements have been signed with Trends International, Bioworld Merchandising, Funko, MjC International, Jaswares and Walls360. Some of these items are already out while others will be out over the course of the next few months. The first merchandise you will see is for Plants vs Zombies and then following will be Bejeweled in 2013.
We’re taking a measured, deliberate approach to licensing our IPs, focusing on quality brand extensions that expand our unique game icons and experiences for our fans in authentic, meaningful ways,” said Brennan Townley, director of brand licensing at PopCap Games. “The partnerships we’ve announced today represent partnerships with some of the most highly regarded licensees in their respective categories.”
Bioworld will be making apparel, headware, bags and accessories. Like the ones pictures above.
Funko will be interesting because they make great vinyls. The will be creating Pop!Vinyl Figurines from Plants Vs Zombies. This will be a great addition to the Disney Pop! Vinyls on my desk.
There will be sleepware and of course various calendars. But I have to say I’m excited about the plushies and the Toys the most. What will you get?