Presidential Barbie announced with focus on her shoes

Mattel announced that Barbie will be throwing herself into the Presidential Race. They will be releasing the 2012 Barbie I Can Be….President doll. Barbie is dressed in a pink suit with red/white and blue on her jacket. The first step is the doll, but there will also be a campaign for her road to the “Pink House”. The campaign is called the White Hose Project and will have a Tumblr blog and an Instragram account. She will be listening to what fans want to create her campaign stances on Facebook, Twitter and Foursquare.

“We are proud to continue our partnership with Barbie and to see America’s favorite doll represent girls this election year,” continued Dufu. “Our founder Marie Wilson has often quoted Marian Wright Edelman, who said, ‘You can’t be what you can’t see…’ – and only Barbie can deliver a never-ending array of possibilities to the imaginations of young girls. And one of those dreams can – and should be – to be president.”

Not all the buzz is about her campaign and what issues Barbie will choose to promote. Probably most disappointing of all is the buzz around her shoes. Calling them ugly or crocs or not fit for Barbie, these shoes were created to be sensible shoes for Barbie that is going to be on the go. Presidential Barbie was styled by Chris Benz who also styled First Lady Michelle Obama.

“I was so excited to jump into the playful world of American fashion design – one filled with color, fantasy and impact – for such an iconic customer,” says Chris Benz. “It was very important for the outfit to convey professionalism and strength in silhouette and design. The ultimate in political chic, the Barbie for President doll look is truly a special moment in Barbie’s history.”

But more than a look, the shoes are historic because it’s the first time in 130 careers and 52 years that she can stand unassisted. I can’t even believe that it took this long for that AND that people seem to focus on the look of the shoes instead of the historical moment.

“We are ecstatic that for the first time Barbie will stand on her own two feet, as all powerful leaders do – and the Barbie for President doll has the perfect platform to debut this feature,” said Tiffany Dufu, President, The White House Project®. “This new feature goes well beyond the toy aisle with a message for girls across the world.”


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