Mad Catz community Manager reflects the fighting community

In glancing through my Facebook on Saturday I ran across Mark Julio’s post. I couldn’t share it for some reason to keep the discussion on our Facebook, so instead I thought I would talk about it here.

Mark Julio is the Community and Sponsorship Manager for MadCatz. MadCatz is the company responsible for making the most amazing fighting sticks out there (in my opinion).

On first glance, the image is just a marketing picture of pretty girls posing with the arcade sticks. Something, I personally have nothing against. What I can’t understand is how a Community and Sponsorship Manager for a company involved with the Fighting community would put out the following message with the picture:

Mark Julio: Before anyone says this is offensive/degrading, just remember. We all can’t have the same likes and dislikes. Think about that before you leave your opinion here.

I followed up with this response:

I’ll just say this…it’s interesting given that the fighting community has current issues that it’s dealing with around sexism. In the end it’s just pictures of pretty girls with an arcade stick and that I have no problem with. Just if you are trying to change the community, or what people think of the community, might want to try a different route

I am left trying to understand why someone that is representing a company AND the fighting community (since he sponsors teams) would put out such a dividing response to say basically if you find this offensive then go away. Someone that is representing the fighting community that has had very public gender discrimination issues just this year alone.

  • The Cross Assault tournament being the most talked about event that reflects this. The team’s coach even justified the sexual harassment:

    “Sexual harassment is part of a culture,” Bakhtanians said in another video. “If you remove that from the fighting game community, it’s not the fighting game community.” – quote from Columbia Chronicle

  • Discussions where Kraus sums up his feelings on his blog: “Bakhtanians later apologized for his words, but I think one sliver of truth found in his words is that in the fighting game community, no one likes you. I think this applies to a lot of gamers in our community, and it makes it very hard for anyone to admit their interest into joining our culture. ”

Add to that the Twitter conversation explosion, the attack on Anita Sarkeesian, and discussion about E3 booth models, it all boils down to the idea that the Gaming Community still has to grow up.

One guy on the facebook thread summed it all up with, “Looks > Skill when it comes to females in gaming”.

Is this really something the head of Community Management and Sponsorship should be endorsing on his Facebook page? Given the amount of posts about MadCatz either events or coverage, this isn’t a post on his personal page that separates his thoughts from the company. In checking out Mark’s twitter, he’s very engaged with the community. But as a Community and Sponsorship Manager, shouldn’t Mark be trying to put out the message of a more accepting community? Try to move the Fighting Game Community forward, past the issues from the past year? I believe as someone that directly represents Mad Catz as well as teams they sponsor, Mark has an obligation to do this.

Mark Julio’s Facebook post just shows me that the Gaming Community has learned nothing over the past year. I won’t be buying a Mad Catz fighting stick, as long as the company continues to endorse a community that just can’t grow up.


Not to dig up an old topic, but seeing as I just came across this I kind of wanted to put forth my two cents. After reading through the article - I ended up searching up on what I missed - this being the Miranda Pakozdi, Anita Sarkeesian and a a few others. Needless to say it took awhile, but I was blown away by all the community had to offer. As of late I felt like the trash-talking has died down since and I'm not sure if its because these days people are starting to put it public and posting gamertags of the offenders or what. (Like you can find videos on YouTube and now it seems socially less acceptable).


The gaming community itself still needs to grow up, but I'm a little surprised with how Mark handled the follow up of the picture. I don't know what that anon meant by "taking precautions" because someone in that position made such an open and closed comment when there's obviously an issue about it to begin with. I get that the girl is pretty and they often use them to sell or catch the sight of many, I see them in pictures with selling cars, etc.. I think I just don't like his approach when obviously he's in a such a public place. That just makes it seem like that's how MadCatz approach is over the issue with women, "You either like it or you don't and we can't be like you. End of story."


Wait....him saying we all have different likes and dislikes (which is true) is him telling people if you don't like it to go away? Dear God the spin on that. This post reminds me of how some gamer girls were mad with the whole "Geek and Gamer Girls" song because they were showing the same amount of skin as they would in a bikini, yet they were accused of objectifying themselves. That's a pretty good example of some people not having a problem with gamer girls being sexy, and some people having an issue with it. So of course it makes sense for him to say that.You also bring up the only issue everyone seems to point to in the FGC, the Cross Assault stuff. Yet, everyone seems to ignore that the FGC is also one of the most open groups in the community out there. Not to mention the people on the actual team have already said that while Aris was in the wrong, Miranda was also lying about the sexual harassment occurring for as long as it did.It's funny that Mark takes precautions before posting this picture....yet STILL gets railed on for taking those precautions. Articles like this are exactly why he posted that comment. It's amazing the spin people do now and days. 


A very good read about a comment that needs to change its ways regarding women.  Take a second to read it folks.


 @deluxeminty It's more of a "If you like it great, if you don't I am sorry this wasn't targeted at you, nor meant to offend you." I just find it funny how feminists will complain about the oversexualization of females in advertising, but when someone says 'hey we aren't trying to offend anyone here but if you don't like it sorry' they get on them for being 'my way or the highway' mind you this occurs all the time in the real world. See B-boys in the street breakdancing and you don't like what you see, what do you do? You go away, you don't call them out on it make a huge ruckus and then complain that they shouldn't be telling you to leave if you don't like what you see.


 @deluxeminty There's a right way to go about a sensitive issue and there's a tactless way (albeit it might not be quote "wrong" but its certainly tactless.) I don't really understand why you brought feminist into this when I never really made it clear here that I was or wasn't and the article didn't state that either. I also don't want to really address your gross over generalization of sexism to B-boys as that's getting away from the discussion.


I'm pretty sure that I'm allowed to have an opposing viewpoint without it automatically being presumed that "that's just how feminist are." The fighting community already suffered a blow from Capcom's poor handle on the whole issue in itself. Seriously, no one person stepped in. You'd think with that in mind MadCatz might be a bit more sensitive rather than having such a open and closed comment concerning the females in the fighting community.


As for the whole "You should go away," well technically, we really don't have too. It's called having an opinion and the whole 'if you don't have anything nice to say don't say it at all' is long passed grade school. People - gamers, etc, are all entitled to an opinion and statement.

Naturally you might not have taken offense or even really cared for that matter, but if the females want to make a "huge ruckus" as you call it then they are allowed to. I don't really see what the problem was as this article wasn't condemning Mark in the least - they gave a nod to the fact that he engages the community. It's just the overall message that was a little poor. As a Community and Sponsorship Manager, shouldn’t Mark be trying to put out the message of a more accepting community?Considering Mark is in a position where a lot of members see what he has to say - it'd have been decent of him to at least word things differently and with a bit more tact. That's all this article was really about.