Seth Green

On October 2, someone stole Seth Green’s vintage Butterfinger bar. He’s calling on fans to play the “lite” alternate reality game to find Green’s missing bar and win one grand prize: a solid gold Butterfinger bar worth $10,000.

Butterfinger spokesperson, Seth Green might be new to the position but is already working hard. Collaborating with Butterfinger to producer “Dude, Where’s my Bar?” an alternate reality game lite (ARGL). DudeWheresMyBar.com gives fans a way to participate through a narrative game and videos starring Seth Green and co-starring actors Sean Cullen, Stuart Pankin, and Jon Wellner.

“Butterfinger has long been associated with clever, irreverent humor,” said Butterfinger marketing manager Daniel Jhung. “Leave it to this brand to serve up the first-ever consumer packaged goods ARG with a light, Butterfinger twist.” Jhung added, “This game is a salute to the truly clever community of ARG enthusiasts everywhere. They’ve made a huge impact on pop culture and given a new face to gaming.”

The contest will span six different games over almost a three week period. The game starts October 13, with the reveal on Halloween, October 31 st 11:59pm EDT. Players can play all six games and jump in and out at any point. There are also weekly prizes including, iPhone3GS, Flip Cameras, and DJ Hero Renegade/Guitar Hero game bundles.

Seth Green

Seth Green just had two Emmy award nominations, which may not have earned him the Emmy but he did earn a role as a : BUTTERFINGER Mouthpiece. Green will be working with Butterfinger all year working on new creative projects this fall.

“I’ve been eating all kinds of Butterfinger candy all my life,” said Green, who has enjoyed a phenomenal pop-culture presence for more than two decades, “so this union seems not only natural, but predestined.”

Green leaked news of the Butterfinger involvement last week. He’s also the first celebrity to represent Butterfinger in nearly a decade since Bart Simpson had that job locked.

“Butterfinger has been a fan and supporter of comedic talent, such as Seth Green for years – as evidenced by our promotions highlighting clever, irreverent humor, and The Butterfinger Comedy Network on Yahoo!,” said Tricia Bowles of Nestlé Confections & Snacks. “The casting of Seth Green as our official ‘Butterfinger Mouthpiece’ or spokesperson made perfect sense for a brand that honors humor and praises the punch line.”