Fighters Go Head-to-Head in EA MMA

EA’s latest entry into the sports arena involves a ring. And kicking. And punching. And mixing of martial arts. Since it’s EA MMA, due out late this year. This trailer features a few of the matchups you’ll see during the course of the game. And it looks good (not just because there are multiple well-toned six-packs, either). I forgot what I was watching for a second and almost thought it was real. But that could just be from a lack of sleep. It happens. As far as game matchups go, it looks like many gamers will be pitting this title against UFC Undisputed. Who are you rooting for? Video Games | EA Sports MMA | Match-Ups Trailer XBox 360 | Playstation 3 | Nintendo Wii

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Tim Tebow Officially Hits the Cover of NCAA ’11

EA Sports has chosen Tim Tebow, former University of Florida quarterback, as their cover boy for NCAA Football ’11, on shelves July 13. Tebow is one of the most celebrated college quarterbacks in recent history and will therefore grace all of the covers, instead of multiple players being chosen for the honor, as had been the case over the past few years. Tebow was the first sophomore in history to win the Heisman Trophy in 2007. In that same season, he became the first player in NCAA history to pass and rush for at least 20 touchdowns in one season. He’s won the O’Brien Award (for the nation’s best QB), and he is the first player in NCAA history to win the Maxwell Award (for the country’s top player) twice. So, it’s easy to see why they chose Tebow, but is it okay to use him for all of the

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EA Sports Launching New Peripherals Line

Electronic Arts has announced a multi-year license agreements with electronic accessory manufacturers Sakar International Inc., Sunflex Europe and Accessories 4 Technology Ltd. (A4T). With the agreements, EA Sports and its partners will bring to market EA Sports-branded peripherals, including a line of interactive fitness products for EA Sports Active. Sakar, Sunflex and A4T will be working collaboratively with EA Sports to market and distribute new peripherals, designed to enhance the experience of playing video games. “Each of these new partnerships offers EA SPORTS new ways to improve our consumers’ experience and deepen their connection to the fabric of sport,” said Glenn Chin, Vice President of Brand Marketing at EA SPORTS. “With our games, we always strive to deliver innovation, authenticity and fun. We see a tremendous opportunity with these partners to bring those qualities to life in unique and exciting new products for EA SPORTS.” Details of EA SPORTS’ new

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EA Sports Active launches Pop-Up Training centers

To celebrate the launch of EA Sports Active more workouts which has 35 new exercises, EA is also launching Pop-up Training Centers. These centers will help introduce people to EA Sports Active. There are currently two Pop Up training centers open in San Francisco and Boston. The centers will be open from November 15 – December 14, 2009. Visitors will get a personalized introduction from a trainer at a demo station and they will show the visitor how to create a workout to make it to their fitness goals. The stores will also have a “lending library” where you can borrow EA Sports Active Personal Trainer or More Workouts for a private test of the game. Here are the locations and details: • San Francisco Location: 39 Stockton Street, San Francisco, CA 94108 • Boston Location: 156 Newbury Street, Boston, MA 02116 Locations open: 12:00 pm to 7:00 pm Monday

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Gillette looking for the Champions of Gaming

Gillette is looking for the Champions of Gaming on the Xbox 360 along with Electronic Arts. The tournament starts on November 18 and runs through February 14, 2010. Gamers will compete against other games on Xbox Live on the following EA Sports titles: Tiger Woods PGA TOUR® 10, EA SPORTS™ FIFA Soccer 10, Madden NFL 10, NHL® 10 and Fight Night Round 4. Winners from each of the titles will have a chance to be crowned at the Gaming Final Event in March 2010. “Last year, our match came down to the final shot. I’ve been practicing and I am ready to take another crack at this year’s best player,” said Tiger Woods. That’s right, Tiger Woods attends and so will other sports superstars. The global tournament will have one nine part qualification round and one knockout round in three regions – North America, Europe and Asia-Pacific. The regional champs

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Where to save money this week

It’s Sunday which means there is a whole new list of games due out this week and most are probably ones you are thinking of picking up. We know how it is to be short on funds, so every Sunday we feature the best places you can go to save money on your game purchases. Here are the new games this week: Shaun White Snowboarding: World Stage (Wii) NBA 2K10 (Wii) System Flaw (DS) Wedding Dash (DS) Sushi Academy (DS) Hot Wheels: Battle Force Five (DS,Wii) Ringling Bros. Barnum & Bailey Circus (Wii,DS) Chaotic: Shadow Warriors (Wii,DS,PS3,360) POP’N Music (Wii) Hasbro Family Game Night (360) Dragonology (DS) Tony Hawk’s Proving Ground (360) Call of Duty: Modern Warfare: Reflex (Wii) Call of Duty: Modern Warfare 2 (PS3, 360) Style Lab: Makeover (DS) Petz Nursery (DS) Spectral Force Genesis (DS) Kenka Bancho: Badass Rumble (PSP) Buzz! Quiz World Bundle (PS3) Harvest Moon:

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Best Buy and EA sponsor Games, Gear & Gadgets tour

Best Buy and EA are going on tour together to various colleges to talk about Games, Gear & Gadgets. G3 will be for the next three weeks and go to 10 major colleges and universities. “The G3 Tour will be featuring many of the hottest new Wii fall titles. EA titles on tour will be: The Beatles: Rock Band, Tiger Woods PGA Tour 10, Madden NFL 10, EA Sports Active, Need for Speed: Nitro, Grand Slam Tennis, Dead Space Extraction, My Sims Agents and Littlest Pet Shop Friends. Capcom will be offering up some zombie shooting action with Resident Evil: The Dark Chronicles. Ubisoft will be showcasing the exciting new Just Dance game. Activision will have newly released DJ Hero and Namco will be featuring the ever popular Tekken 6 at the Best Buy Gamers Lounge. Dell is also showcasing a unique Dell PC Experience and hosting gameplay of the

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EA Sports Complex Goes Pink

EA Sports is taking their Home space and going Pink. In support of breast cancer month, female and male jerseys can be purchased for $2.00 for your avatars. Pictured here, they are black with pink lettering, featuring the number 9 and “Brees”. Proceeds from the jerseys sold will go to the Brees Dream Foundation, the charity of Drew Brees of the New Orleans Saints.

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EA announces 5-on-5 Madden NFL Arcade

EA is launching a new way to get your Madden fix with Madden NFL Arcade. The 5-on-5 football game is from EA Tiburon. Madden NFL Arcade will be available for download on Xbox Live Arcade and the Playstation Store for 1200 MS Points and $14.99 respectively right before the holidays. “When you look around the office and see your whole team playing and having tons of fun with it, you know the game hit the right mark,” said marketing director Nathan Stewart. “We have diehard Madden fans who have worked on the franchise for a decade, and more casual gamers who are all playing together and enjoying it. If our productivity the past few weeks is any indication, we’ve created a game that everyone will love.” Gamers can choose from 32 NFL Teams with home stadiums and then have four downs to get past 60 yards. No penalties or field

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LA Kings Hockey Fest 09

It may have been over 100 degrees in Los Angeles this weekend but for LA Kings fans all they could think about was this season on the ice. Starting Friday and running through Sunday, Kings fans stormed LA Live to meet with their favorite players, listen to panels, get autographs and play EA’s NHL 10. Walking up to the event, the street was closed so that teams could play street hockey against each other. The teams had cold air fans but they looked like they were having fun. Inside the event the Kings held various panels from players, coaches and ex-players talking all things Kings. On top of the garage was a large tent that was thankfully air conditioned. Inside fans could buy LA Kings gear, practice their slapshot, and get to meet their favorite Kings players at autograph sessions. EA setup six stations in the tent to showcase NHL

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